From the London School of Economics website: PDF] Jerry White: Social and Cultural Change in 1960s London ‘The …
“Swinging London” — where did the term come from? What’s been said about it?
In 1965, Diana Vreeland, editor of Vogue magazine said, “London is the most swinging city in the world at the moment.” Writer Piri Halasz coined the phrase “Swinging London” in her April 15, 1966 article in Time magazine; and since then several other authors have used the same term in writing about London in the early part of the 1960’s.
“It was great for two thousand people living in London, a very elitist thing, a naive kind of attitude before the accountants took over,” David Bailey Goodbye Baby & Amen
“The evolution of so-called Swinging London was largely due to fashion. Towards the middle of the decade hemlines rose until skirts were little more than pelmets covering the front and the buttocks,” George Perry, London in the Sixties
“I was aware of a exciting buzz going on in the background, but day to day we just got on with our lives. The social changes were being talked about but there were mixed messages: the media was depicting the era as bringing more freedom for women, but there was still stubborn prejudice from the older generation. For instance when I told my teachers I wanted to be a journalist they dismissed the idea and suggested I try teaching or secretarial work. As for my family, my mother’s day to day life was generally the same as the decade before, except with some help from innovative kitchen gadgets.” Julie Norton, editor of “A cup of tea that is England: Lighthearted tales of working class life in 1960’s London